ARTICLES
A blog of noteworthy online things and what I've been up to, including reverse-engineering of the work of other digital experts...
Update on recent projects
Here’s an update on projects I’ve contributed to from November 2011 to Feb 2012 whilst at M&C Saatchi: UX recommendations to simplify a pet insurance micro site, to wireframe stage UX recommendations to improve registration process for a Supermarket rewards card form Cost up two options for a major telecommunications companies convention stand at the Melbourne Exhibition Centre, involving ...
Usability Testing for Cancer Australia
On the 2nd November I took part in a usability testing session for Objective Digital, based in Sydney. The project involved tests on a prototype of the new Cancer Australia website. It was interesting to be on the other end of the design of a website, and some of my observations are detailed below: 1. ...
Writing winning headlines…
I won the prize for best headline today! The original idea is below and my re-write is the second image. Here’s the story: Some of the guys at work entered an Adshel Creative Challenge last week, and out of many big Sydney agencies, their idea came second!! They lost out on 1st place due to ...
